Introduction

According to Techopedia, Geo-fencing is determined as: “a technology that defines a virtual boundary around a real-world geographical reason.”

Define geofencing:

Geo-fencing refers to software tools that use global positioning systems (GPS) or radio frequency identification (RFID) to establish a virtual perimeter or barrier around a physical geographical area.

What’s a geofence: A Geofence is defined parameter to keeps track of when mobile devices or other physical objects enter or leave a geofenced area and sends warnings to officials when a device’s status changes. Text messages, email updates, and phone calls are all examples of signs.

integrated geofencing technology is critical in today’s world. It assists you in attracting more loyal customers as well as growing revenue.

Be an innovative business and deliver promotions and product offers to your customers’ smartphones as soon as they reach your geographic area.

Do you want to read more about geofencing and how it works? Learn how to communicate with your future leads more specialized and increase customer satisfaction by finding your answer here.

What is Geofencing?

Geofencing technology is the global positioning system (GPS) or radio frequency identification (RFID) to create a virtual geographic boundary. Once the boundary is set up, you can monitor and manage activity within that boundary.

Do you know?

More than 50% of surveyed employees admit that geofencing boosts their efficiency at the workplace.

Geofencing allows businesses to track the location of their employees and set up geographic boundaries that trigger alerts when an employee enters or exits those boundaries. This can track employees’ whereabouts during work hours, ensure they’re not going off-site during company time, and return to the office after lunch.

The technology can also track organization assets, control field workers, and automate time cards.

What is geofencing used for: Some businesses use geofencing to track specific areas and notify management if someone enters or exits.

What Does Geofence Mean As Per Techopedia?

“A technology that defines a virtual boundary around a real-world geographical reason.”

Geo-fencing refers to software tools that use global positioning systems (GPS) or radio frequency identification (RFID) to establish a virtual perimeter or barrier around a physical geographical area.

The Geofence time tracking app keeps track of when mobile devices or other physical objects enter or leave a geofenced area and sends warnings to officials when a device’s status changes.

Integrating geofencing technology into your company is critical in today’s world. It assists you in attracting more loyal customers as well as growing revenue.

Be an innovative business and deliver promotions and product offers to your customers’ smartphones as soon as they reach your geographic area.

Why Is Geofencing Technology So Popular?  

Why Is Geofencing Technology So Popular

Let’s read out this technology’s importance so you can leverage it.

Track Movability

It is easy to deploy GPS locations and track all your assets simultaneously with geofences. The technology provides the feature of tracking moving objects by mobile devices.

Automate tracking at the location

With this technology, you can easily track the route and movement of team members; it follows the employees’ work hours and location and records it on an excel table. Also, provide push notifications or alert text messages for the successful flow of work.

Track a time limit to job sites

Geofences let you track your employees’ job sites; the geo time clock feature runs a clock when the employee enters a specific zone and pauses or stops when they leave the location.

The software also records the time employee spends on a particular task.

Human resource management

Geofences help organizations with trouble monitoring employees, especially working out in the field or spending time off-site.

It is also easy to know if an employee works from home or the office.

It can help managers keep track of employees who may be taking advantage of working from home or slacking off while on the job.

Precise reporting

Geofences help to know the precise location of each employee. The employer can easily filter reports according to a specific client, time spent on job sites by an employee, and get detailed project reports.

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Also Read: Remote Jobs: The Top 10 Analysis & Statistics

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Some More From Geofence Applications

Here are some other common applications of geofences:

Security monitoring: It is an excellent geofence application for security. By establishing a geofence around a specific area, any unauthorized devices that enter the site can be detected and perhaps monitored. This is useful for deterring trespassers from entering private property or femoral campus grounds.

Asset tracking: Geofences can keep track of high-value assets, like company vehicles or equipment. If an asset leaves its designated area, it can trigger an alert so that the owner knows where it is and can take appropriate action.

Service automation: Geofences can be used to automatically trigger certain processes when a device enters or leaves a specific area. For example, a geofenced parking garage could automatically start charging a driver’s credit card when they enter the garage and stop charging when they leave.

Location: Based advertising and marketing: Businesses can better target their ads and marketing campaigns by tracking devices moving around different geofences. For example, a retail store could send special offers to customers as they enter the store’s geofenced area.

Parental controls: Parents can use geofences to set up safe zones for their children and be alerted if they leave that zone. It can give parents peace of mind when their kids explore independently.

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What Are The Applications of Geofencing?

The most common applications of Geofencing technology are given below:

  1. Time & Attendance Tracking: Employers can utilize geofencing technology to pinpoint the whereabouts of their employees who work in the field, allowing them to accurately keep track of their attendance.
  2. Location-Based Marketing: Retailers and companies can provide localized advertisements and promotions to consumers within a set region.
  3. Fleet Management: Companies can accurately keep tabs on the current location and travel activity of their vehicles and personnel.
  4. Event Management: Geofencing enables secure access to locations/sites by granting access to only authorized persons.
  5. Safety & Security: Establish virtual boundaries to protect sensitive sites and promptly alert those in charge when a breach is detected.
  6. Asset Tracking: Through geofencing, it is possible to trace the location of valuable items and keep tabs on their activity inside a predefined boundary.
  7. Retail Analytics: Geofencing technology can provide retail stores with the means to analyze foot traffic and customer activity, giving them the data necessary to make informed decisions and elevate the customer experience.

Geofencing offers a plethora of advantages to businesses, organizations, and individuals striving to optimize their security, efficiency, and clientele relationships.

Do you want to read more about geofencing and how it works?

Learn how to communicate with your future leads, and increase customer satisfaction by finding your answer here.

How To Set Up A Geofence?

How To Set Up A GeofenceGeofencing technology uses GPS or RFID technology to create a virtual boundary around a specific area.

Once the boundary has been set, businesses can track the location of their customers and send them targeted messages or offers when they are close to the store.

 

Steps to create Geofence sites-

  1. Identify the geographical boundaries of the site. It can be done through online mapping services or by hiring a surveyor.
  1. Choose the desired level of accuracy for the site. The tighter the boundaries, the more accurate the geofence will be, but this also comes at a higher cost.
  1. Choose between static and dynamic geofences. Static geofences remain unchanged once created, whereas dynamic geofences update in real-time as users move in and out of the area covered by them.
  1. Set up notifications to be sent once someone enters or leaves the geofence site. These can be sent via email, text message, or push notification.
  1. Test the geofence to ensure that it is functioning properly. This can be done by manually moving in and out of the geofenced area to trigger the notifications.
  2. Geofencing is not just an app; it monitors and regulates all activities in every sector, whether transportation, agriculture, or information technology.

What is Geofence Time Tracking Software?

Employee Activity Tracking

Today geofences are not only a part of GPS tracking. It is applied in many time tracking software. It works as an invisible boundary on Google Maps, which sets the parameter for your mobile teams so that you can manage all project tasks.

Geo fence provides an automated tracking feature to the employer to monitor their team’s activity while on the field.

Geofence time tracking software is smart enough to use GPS technology to track employees’ movements and log the time they spend at each location. This software is helpful for employers to ensure that their employees stay on task and do not spend too much time outside of the office.

It works wonders for many businesses to track employees’ locations. The Geofence time clock app can be a powerful tool when integrated with your team’s current time tracking software and apps daily. It boosts productivity, automates work, and helps reduce expenses.

Some notable benefits of using a geofence time clock software-

If you wonder which software to choose to track your mobile team, there is the best Geo time clock software that can work perfectly for your mobile team.

Workstatus, A Geofence Tracker helps you keep track of the members’ activities on the field just like you track the productivity of members in the office. It calculates punches, and hours spent, maps routes, and creates reports for your review.

Are You Tired Of Old Geofencing Tools?

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Also Read: Tracking Your Employees with GPS: Laws, Compliance, and Policy

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Trying Workstatus Can Be A Great Move By You

Geofencing

Workstatus always believes in providing the best services per our customers’ business needs. According to enterprises, our software is customizable and continually boosts employee productivity by tracking activities and progress without having to poke employees about their daily task reports.

We aim to offer a platform/medium for organizations and individuals to be more productive. We encourage teams to focus on essential job tasks rather than wasting their crucial hours on other distractions.

Workstatus is an AI-powered Geofence time tracking app that helps businesses track employee activity and time worked.

With Workstatus, business owners can create fences around certain areas on a map and receive notifications whenever an employee enters or leaves those areas. This enables business owners to track how much time employees spend at specific locations and ensure they work as efficiently as possible.

The software came with many features like:

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The Future Looks Promising

The future of geofencing technology is looking very promising. With the arrival of newer and more accurate location-based technologies, businesses and organizations are finding more and more uses for geofencing. From targeted marketing to security and safety applications, the potential benefits of geofencing are virtually limitless.

According to reports from MarketsandMarkets, the geofencing industry is supposed to gain by more than 27 percent through 2022, quoting “technological advancements in the use of spatial data and increasing adoption across numerous industry verticals.”

The most powerful aspect of the future of geofencing is the increased accuracy of location-based technologies.

GPS systems have become much more accurate in recent years, and new technologies like indoor positioning systems (IPS) make it possible to pinpoint someone’s exact location indoors. This means geofences can now be used in various ways, from targeted marketing campaigns to security applications.

Another exciting development in geofencing is the increasing availability of data. As more devices are equipped with GPS and other location-tracking technologies, a growing data pool can be used to create targeted marketing campaigns and track customer behavior. This data can also improve the accuracy of geofences, making them even more helpful for businesses and organizations.

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Closing Thoughts

Nowadays, humans are getting so busy with their life that they are always on the go- but they have their mobile phones with them, which help them find any product and service they need and get easy research about that product or service before buying it.

Geofencing has become a common practice for many companies as mobile devices have become popular. When it comes to a geographic area that has been easy to establish, the possibilities for what businesses can do seem infinite. It has become increasingly common in marketing and social media.

In several retail and hospitality companies, geofencing should be used with caution, particularly regarding marketing privacy.

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